The Marketing Activities Management Systems Model: A Conceptual Framework under BPM

Abstract

The management of marketing activities will have a dramatic effect on marketing performance, customer satisfaction, and organizational profitability. Many years, the marketing activities management stilled displayed in marketing management textbook or marketing article and lack for marketing activities performance discussion. Therefore, a business process management (BPM) method that integrates marketing management techniques toward activities process will contribute to progress of management practices. A novel combination of BPM method and marketing activities management is proposed. The model of marketing activities management systems can help upper management of a marketing organization in designing and improve its marketing activities to achieve desired performance.