Abstract
This study aims to determine customers' needs, determine their desired music services, and propose suitable development strategies and operation models for digital music service providers. This study generated selected aspects/criteria for customers to evaluate their music platform preferences and their willingness to use digital music services. In this study, the Fuzzy cognitive map (FCM) was employed to construct the network relations map (NRM), the Principal component Analysis (PCA) is applied to categorize criteria based on their properties, the Analytic network process (ANP) was used to determine the weights of the components, and the Fuzzy integral was adopted to evaluate the performance gaps of digital music service platforms. The results revealed that digital music service platforms could obtain improvement strategies based on customers' needs and improve service quality using innovative service strategies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
