The market of air transportation and cargo transportation in the investment strategy of transport enterprises

Abstract

The article discusses the investment strategy of transport enterprises, which defines the concept of the development of the investment activity of the enterprise. The effectiveness of the development of the investment strategy of transport enterprises depends on the dynamism of the factors of the external investment environment, both direct and indirect. The relationship of the investment strategy with the elements of the overall strategy of the development of the transport enterprise, such as: marketing strategy, market strategy of the enterprise, financial strategy, advertising strategy, allows you to make the process of its development more effective. In the context of a pandemic, the activity of the air and cargo transportation market plays an important role in the investment strategy of transport enterprises. The analysis of the capacity of the air transportation market is presented, characterizing the capacity of the market for three years, as well as forecast data broken down by service classes (first class, business class and economy class), as well as the definition of capacity in its potential and real size.