Abstract
Simon Rowson was the leading academic figure within the British film industry during the late 1920s and 1930s. He regularly addressed the Cinematograph Exhibitors' Assodation Annual Conference and was noted for his statistical analysis of the industry. Rowson had access to the information collected by the Board of Trade in the course of administering the 1927 Cinematograph Act, from which he compiled a number of important papers, including one published by the Royal Statistical Society. According to Rowson's estimates, there were 963 million admissions to cinemas in Britain during 1934 generating gross box-office revenues of s This represents 22 visits per head of population.
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