Abstract
Neoclassical economics and the prevailing public discourse on the Internet both imagine a world in which human relationships are constantly being reconfigured. This article explores the view of human beings and their lives that is found, on the one hand, in such authors on the institutional aspects of economics as Posner and North, and, on the other hand, in concepts such as cyberspace and disintermediation. Both discourses have often been accused of insensitivity to privacy concerns, and the root of the problem is traced to their lack of any substantive conception of personal boundaries. These tensions can be resolved in large part through the application of privacy-enhancing technologies, but that will only happen if incentives are established to improve market efficiency while respecting individuals' control over their personal information.
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