Abstract
The objectives of this study are to examine the motivation of tourists who came to visit Sakon Nakhon province and to study the guidelines of management strategy for cultural tourism in Sakon Nakhon province. In this paper, we used quantitative and qualitative methods by providing 800 questionnaires to Thais and foreign travelers, and we analyzed data using mean and standard deviation. In addition, we also used a focus group by inviting 20 experts involved in the tourism industry to discuss strategic management and analyzed the data using content and descriptive analysis. The results of this study show that Sakon Nakhon has several attractive places to motivate tourists to visit. The researchers recommend four strategic guidelines and eighteen management objectives to develop cultural tourism, and we also suggest three policy implementations for tourism development.
Highlights
Cultural tourism is the subset of tourism concerned with a country or region’s culture; the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religions, and other elements that help shape their way of life
The objectives of this study are to examine the motivation of tourists who came to visit Sakon Nakhon province and to study the guidelines of management strategy for cultural tourism in Sakon Nakhon province
To study the management strategy of cultural tourism in Sakon Nakhon province, we used a focus group by inviting 20 people including the governor and all government agencies in Sakon Nakhon involved in tourism, tourist business agencies, and local residents to discuss the strategic management of tourism, and we analyzed this information using content and descriptive analysis
Summary
Cultural tourism is the subset of tourism concerned with a country or region’s culture; the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religions, and other elements that help shape their way of life. Sakon Nakhon province is in the upper northeast It is in the Phu Phan mountain range and has many forest temple retreats for meditation. Sakon Nakhon has many tourism attractions such as festivals like the So Ram Luk Festival, held to commemorate the So ethnic group. It is held annually on the 4th waxing moon of March in the Kusumal district. Other tourist attractions include the Phu Thai Ethnic group at None Hom village, the Phu Phan Rajanivet Palace, the Sakon Nakhon Cultural Center,, Nam Oun Dam, Wha Yai, and Ban Don Daeng weaving village, and the Phu Phan mountain range
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