Abstract
This paper investigates whether rock festival organisations can be drivers of local and/or regional business development. Rock festivals are one representation of the seemingly growing experience economy. The paper discusses the following research questions on the basis of an explorative case study: can rock festivals be the basis for the development of other industries, education, research and other activities in the local community or region and, if so, how? Is there a particular management and organisational style related to rock festivals and, if so, is it imitated by other firms so that they can become more creative? The rock festivals' role as innovators and business incubators has been investigated. One rock festival functions as a business incubator, the other one as the basis for an attempt to create a regional innovation system. It is concluded that they can be a basis for local or regional business development. Even though there is a general interest for the management and organisational style of the rock festivals, it seems that it is not directly imitated by other firms.
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