Abstract
Abstract This article examines difficulties arising from the deep-rooted assumption that the innovation process exists as a phenomenon incorporating two distinct and identifiable stages of creative discovery and subsequent implementation. An alternative perspective is proposed in which innovation is represented as the process whereby individuals enact new social procedures; creativity is the associated process in which the meanings of the enactments are discovered and labelled. Innovation treated in this manner occurs as the streams of human activities and ideas mutually interact. The starting, ending, and bounding of an innovation project are all parts of a unitary process of meaning-creation within social contexts. “Creative” thoughts and actions interact throughout the process. (“Creativity through the finishing line”; “implementation first and last”). Not least, such an interpretive model avoids the difficulties that have been encountered in attempts to treat innovation as a series of objective stages. It furthermore provides a coherent theoretical status for creativity as the meaning-creating processes within all personal discovery and learning activities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: European Journal of Work and Organizational Psychology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
