THE MANAGEMENT OF CROSS-CULTURAL VIRTUAL TEAMS

Abstract

The accelerated development of information and communication technology, the transformation of business activity, which has become more global and competitive, and the prevalence of services based on knowledge and information led to the appearance of new models of virtual teamwork, more flexible and adaptive, which go beyond the classical functional departmental barriers and require the collaboration of employees with diverse skills, judgments and expertise. The COVID-19 pandemic event accelerated the adoption of these new work models worldwide at a scale never seen before. Cross-cultural virtual teams can be found in several fields, such as research and product development, quality circles, affinity groups, outsourcing teams, customer services, helpdesk services, academic and research groups. Under the framework of crossvergence theory, this conceptual article explores the contingencies of cross-cultural virtual teams, discussing its main challenges and explores a set of practices for multicultural team management in the virtual environment.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0394/a.php" alt="Hit counter" /></p>