The Management of Business and Technology Incubators in Brazil

Abstract

Objective: This article presents effective guidelines for the management of business and technology incubators in the Brazilian context. Method: The research covers an analyzed context of 56 incubators located in different regions of the country. The recommended practices were identified based on a thorough analysis of the information available on institutional websites and the incubators' documents. Results and Conclusion: The study focuses on three key areas: the selection process, the activities carried out by the incubator, and the marketing and dissemination strategies. As far as the selection process is concerned, practices such as the participation of partners in the evaluation of projects, the division of the process into careful stages, the analysis of the internationalization potential of the ventures, and the evaluation of the behavioral profile of the entrepreneurs involved stand out. About the activities promoted by the incubator, it is worth highlighting the offer of courses aimed at business development, the stimulation of innovation through technological support, the sharing of resources such as university laboratories, and the creation of collaborative networks between entrepreneurs. In terms of marketing and dissemination strategies, recommended practices include creating a bank of opportunities for startups, and using the university's institutional media as a platform for visibility and access to online resources to facilitate the exchange of knowledge and information. Research Implications: This study offers a valuable contribution to the understanding of the successful strategies adopted by Brazilian incubators in promoting entrepreneurship and innovation, providing a solid guide for the effective management of these important centers of entrepreneurial and technological development in the country.