Abstract

The Management Consulting Industry (MCI) is considered to be one of the most powerful forces shaping organisational strategy. However, from its major growth phase during the late 1980s into the 1990s, and until the present time, it now appears that the industry is in a mature consolidation phase. Perhaps even an early decline. The scope and nature of the MCI is global and, consequently, the South African industry is inextricably linked to and integrated with global developments. The local industry is large in absolute terms and high in value-adding propensity. Vertical integration is limited and little advantage appears to be taken of economics of scale. The industry moves in tandem with well established international driving forces and no inflection point is expected. Nevertheless, it is considered to be under severe competitive pressures which impose a dampening effect on the overall level of industry profitability. The competitive positions and profile of rival business strategic approaches display a degree of comparability in strategic typologies. Thus, the challenge for the ‘winners’ in the MCI will be to differentiate themselves for both strategic and marketing positioning and even to consider redefining the business model in this turbulent and fragmented industry.

Highlights

  • The New Economy has transformed the world of business on a global scale and organisations are being forced to reinvent their activities

  • Competitive rivalry has been identified as the strongest single competitive force in the South African management consulting industry (MCI)

  • It would appear unlikely that any of the rival firms currently succeed in clearly differentiating on the basis of the industry key success factors

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Summary

Oosthuizen*

The Management Consulting Industry (MCI) is considered to be one of the most powerful forces shaping organisational strategy. The challenge for the ‘winners’ in the MCI will be to differentiate themselves for both strategic and marketing positioning and even to consider redefining the business model in this turbulent and fragmented industry. An investigation into the industry attractiveness of the management consulting industry in South Africa, submitted in 2002 to the University of Stellenbosch Business School in partial fulfilment for the MBA degree.

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