Abstract
This paper focuses on the making of heritage places through the narration of ethnic’s identity at Melaka World Heritage site (WHS). Ethnic identity plays a vital role in identifying the community’s heritage because people identify themselves to places as it postulates their identity and provoke their sense of belongingness. Due to limited of scientific information in the related field, this study argues the significance in the making of heritage places through the narration based on ethnic’s identity at Melaka WHS. This research was conducted using ethnographic methods, which used a snowball sampling technique. It involves an in-depth interview with 19 communities and participant observations. The audio data from interviews were transcribed into text and analysed using thematic analysis. Based on results, it shows community speaks their rights to be represented within the whole aspects of landscape, culture and history, which embodied in Melaka WHS. It is portrayed in the aspects of their historical records, culture, language, identity and place attachment. It also identifies challenges, which hinder the formation of ethnic’s identity towards the place making such as generation gap, population density and uncontrolled developments. This study contributes to the importance of identity and placing making in cultural heritage management at World Heritage site.
Highlights
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s
perceived roles of ethics and social responsibility (PRESOR) is the first-order component which is considered as single layer of constructs while Internal CSR and Employee Engagement are regarded as hierarchical component models (HCMs)
H4 hypothesises that Internal CSR mediates the relationship between PRESOR and Employee Engagement
Summary
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s. The process of education involves learning that focus on the values, attitudes, and behaviours which enable individuals to learn to live together in a world characterised by diversity and pluralism. This indicates that education and academicians have a novel role to play in shaping and changing the future generation as well as the society. The research paper undertakes to study the indirect effect of Internal CSR practices between PRESOR and Employee Engagement in the education context. The findings of this research would add values to the body of knowledge in the context of the role of ethics and social responsibility together with Internal CSR practices among academicians in the education setting. This research paper is organised into seven sections with the first section purveying the background of the study, followed by the literature review, research framework, research methodology, data analysis, findings, and discussions; and end with limitations and future research
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