Abstract

Quantum Electronics was a Brazilian startup in the 1990's that was acquired by an American equity fund in 2012. They are currently the largest manufacturer of vehicle tracking and infotainment systems. The company was founded by three college friends, who are currently executives at the company: Camilo Santos, Pedro Barbosa and Luana Correa. Edward Hutter was sent by the equity fund to take over the company’s finances, but is having trouble making organizational decisions with his colleagues. As a consultant, I was called to help them improve their decision making process and project prioritization. I adapted and deployed our firm's methodology, but, in the end, its adequacy is shown to be very much in question. The author of this case study intends to explore how actual organizational decisions rely on different decision models and their assumptions, .as well as demonstrate that a decision model is neither absolutely good nor bad as its quality is context dependent.

Highlights

  • Quantum Eletronics era uma startup brasileira na década de 1990 que foi adquirida por um fundo de participações em 2012

  • Mr Smith told me he needed some help to write a proposal, so I grabbed a pen and paper to take some notes, but he was brief: he asked me to drive to Quantum Electronics in the morning and talk to Edward Hutter, the company’s cfo (Chief Financial Officer), who was having difficulties getting the other Chief Officers to make decisions and define year’s budget

  • The company was acquired by an American equity fund at the end of 2012

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Summary

THE ASSIGNMENT

Toward the end of my second year at a consulting firm, I had already been assigned to a dozen projects in different industries. Regardless of the varying levels of stress and workload due to demanding clients or uncooperative client staff, my team and I always managed to generate positive outcomes and get great feedback. Before I could check it, my cell phone rang It was Mr Smith, our company’s country director. The company was acquired by an American equity fund at the end of 2012. They are currently the largest manufacturer of vehicle tracking and infotainment systems. Edward Hutter was waiting for me in a meeting room

THE BRIEFING
THE PREPARATION
THE APPROACH
THE PRESENTATION
PROJECT RANKING
PRESENTING THE PORTFOLIO
TEACHING NOTES

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