Abstract
In the late 1950s and early 1960s, Yugoslavia’s popular music industry experienced rapid growth as a result of the cultural and economic policies of the League of Communists of Yugoslavia (LCY), which ruled the state from 1945 to 1990. These policies provided for investments in the expansion of the popular music industry through festivals, record companies and radio and television services, with the models for these usually being taken from the West. The LCY considered the development of the popular music industry to be important as an expression of the cultural openness that marked its nonaligned foreign policy, a symbol of the party’s achievements in economic growth and modernization, and a factor that would contribute to the construction of cultural bonds among Yugoslavia’s multinational citizenry.
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