Abstract
Recently, several actions have been planned by a Think Tank (Make Sense) to make head and neck cancer (HNC) more recognisable to health care providers and the general public. This Think Tank came together for the first time in January 2012 in London at the invitation of the European Head and Neck Cancer Society (EHNS) in collaboration with and support of Merck, previously Merck Serono (Darmstadt, Germany). Not only oncology professionals of different backgrounds were involved in this, but also representatives of European Cancer Leagues, the European Cancer Coalition (ECPC), patient groups, the European School of Oncology (ESO), the Roy Castle Lung Cancer Foundation, coworkers of Merck and a journalist. The background and evolution of this initiative is subject of this presentation.
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