The main trends in the graphic design development as a tool of visual communication in the information society

Abstract

The aim of the article was to identify the main trends in the development of graphic design in the modern information society. This article uses qualitative and quantitative methods of analysis of graphic design development. Based on statistical analysis, the graphic design markets of Italy, Germany, Hungary and Poland for 2018 were estimated according to the European Design report (2018). Based on the indicators of ICT sector development, the state of the information society for the formation of potential trends in the development of graphic design has been identified. Indicators of skills shortages and skills shortages in the ICT sectors of the countries were taken from the OECD database (2021). The results show differences in the development of the ICT sector of countries and design markets.