Abstract
This article makes a significant contribution to modernist studies by including interwar theatre in the lively critical conversations around popular modernism, middlebrow culture, celebrity, and magazines. It examines The Magazine-Programme, a popular publication sold in London's West End between the wars. Its position at the intersection of the social, economic, and cultural registers of the theatre world reveals the transformative power of this period's theatre culture and its importance to modernism. Based on an examination of hundreds of these programs in various archives, it discusses how The Magazine-Programme created and promoted a new image of the modern theatre-goer and, by extension, a new image of modern selfhood: the Broadbrow Sophisticate.
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