Abstract
Tourism in synagogues is an activity which is increasing in popularity due to the current interest in cultural and patrimonial heritage. The synagogue in Córdoba has become an irreplaceable Jewish tourist destination in Spain due to its origins, construction, conservation, and recognition by international organizations. This article analyzes the loyalty of tourism in synagogues using variables such as satisfaction, loyalty and the expected and perceived value of the destination and the historical monument using a structural research equations methodology. No previous studies on tourism at synagogues using structural equations have been made. The data was obtained by means of a survey given to 350 tourists visiting this cultural heritage site. The results showed that there is strong loyalty to the heritage site as well as the destination.
Highlights
Synagogues are unique monuments that can turn the areas where they are situated into attractive areas for tourism due to the unique characteristics that they offer
The American Customer Satisfaction Index (ACSI) model was used in this study to investigate the loyalty of Jewish heritage tourists to the synagogue in Córdoba, which can play an important role in the future of the Jewish cultural experience in Spain A structural equation was created and used to study the loyalty of this type of tourists due to quality, perceived value and satisfaction with the site [108,109]
This study contributes to the literature on heritage management and Jewish heritage tourism in several ways
Summary
Synagogues are unique monuments that can turn the areas where they are situated into attractive areas for tourism due to the unique characteristics that they offer. Synagogues are important heritage sites that unite key factors of society such as religion and culture. They are one of the most important and least studied fields of multidisciplinary research this decade [1]. Tourism at synagogues can be seen to be a very specific type of cultural tourism for Jewish heritage, which is included in heritage tourism [2] This type of tourism has gained importance in recent years [3], and studies related to the diaspora can be found (for example, [4]). The increase in the number of Jewish descendants who want to connect with their historical legacy presents a growing opportunity for tourism in Europe, and adequate marketing strategies for this type of heritage have been proposed [9]
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