Abstract
Summary The “lost letter technique” was validated against actual election returns in two randomly selected precincts in Greensboro, North Carolina. The technique was not successful in predicting the outcome of the presidential race. It was found that letters addressed to The Health Research Center were significantly more likely to be returned than letters addressed to presidential candidates. This indicated that the failure to predict was due either to voter apathy in this particular election or to an active dislike of both candidates.
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