Abstract
This paper is about the Long Tail as defined by Chris Anderson in 2006, its direct implications for copyright and its possible consequences for libraries and heritage institutions, e.g. for document delivery and the creation of repositories with images, sound registrations and documents.
Highlights
The Long TailThe phrase the Long Tail was first used by Chris Anderson for describing new businesses such as Amazon.com or Netflix in an article from 2004
This paper is about the Long Tail as defined by Chris Anderson in 2006, its direct implications for copyright and its possible consequences for libraries and heritage institutions, e.g. for document delivery and the creation of repositories with images, sound registrations and documents
The phrase the Long Tail was first used by Chris Anderson for describing new businesses such as Amazon.com or Netflix in an article from 2004
Summary
The phrase the Long Tail was first used by Chris Anderson for describing new businesses such as Amazon.com or Netflix in an article from 2004. ‘In short, the Long Tail is a concept that states: In a market with near infinite supply (huge variety of products), a demand will exist for even the most obscure products’. ‘In short, the Long Tail is a concept that states: In a market with near infinite supply (huge variety of products), a demand will exist for even the most obscure products’6 In such a market one will be able to make a profitable business from selling even small products in small quantities over a great length of time. Academic publishers can rely upon the Long Tail to extend the availability of otherwise out-of-print titles Among many others, this is the case of Oxford University Press, where printing-on-demand already brings in several million dollars a year
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