THE LOGIC OF EU NORMATIVE POWER IN THE WESTERN BALKANS

Abstract

This research focuses on comprehending the political logic behind how the EU's normative power is manifested in its engagements within the region. It's evident that numerous studies emphasize the dual role of EU conditionality in the membership criteria for Western Balkan countries, illustrating both normative unity in foreign policy and a complex interaction between interests and norm adaptation. This highlights the intricate nature of the EU's approach in the Western Balkans. The study is grounded in the semi - realist perspective, which argues that democracy norm promotion and peace building constitutes a relevant, but secondary foreign policy aim. It aligns with scholars from various viewpoints who suggest that EU democracy promotion is more strategically motivated for enhancing national security rather than strict ideational diffusion. Instead of a Kantian cosmopolitan approach, the EU's normative power is seen resembling Hobbesian normative homogenization. We argue that striving for a normatively homogenous Europe through ideational diffusion yields varied outcomes in different regions due to distinct structural conditions and institutional practices qualitative methodology, we delve into the achievements and limits of EU normative power in the Western Balkans . The study concludes that normative ideational diffusion rarely results in uniform outcomes even within the region. Thus, during times of crisis and ongoing multidimensional challenges, resilience as norm diversity rather than normative homogenization offers more effective political power implications.