The locus of taboo context effects in picture naming.

Abstract

Speakers respond more slowly when naming pictures presented with taboo (i.e., offensive/embarrassing) than with neutral distractor words in the picture-word interference paradigm. Over four experiments, we attempted to localize the processing stage at which this effect occurs during word production and determine whether it reflects the socially offensive/embarrassing nature of the stimuli. Experiment 1 demonstrated taboo interference at early stimulus onset asynchronies of -150 ms and 0 ms although not at 150 ms. In Experiment 2, taboo distractors sharing initial phonemes with target picture names eliminated the interference effect. Using additive factors logic, Experiment 3 demonstrated that taboo interference and phonological facilitation effects do not interact, indicating that the two effects originate at different processing levels within the speech production system. In Experiment 4, interference was observed for masked taboo distractors, including those sharing initial phonemes with the target picture names, indicating that the effect cannot be attributed to a processing level involving responses in an output buffer. In two of the four experiments, the magnitude of the interference effect correlated significantly with arousal ratings of the taboo words. However, no significant correlations were found for either offensiveness or valence ratings. These findings are consistent with a locus for the taboo interference effect prior to the processing stage responsible for word form encoding. We propose a pre-lexical account in which taboo distractors capture attention at the expense of target picture processing due to their high arousal levels.