Abstract
This article is based on an in-depth case study of Lithuania’s participation in the Soviet Union Industry and Trade Exhibition, held in London at the Earls Court Exhibition Centre in 1968, as one of the most conceptually accomplished Lithuanian export projects in the West during the Soviet era. The study is based on interviews with artists and exhibition participants, archival sources and secondary sources to analyze the preparatory works leading up to the exhibition, the structure of the pavilion, and the art works produced for the latter. The analysis primarily focuses on examples of graphic design and advertising publications in order to highlight the modern nature of Lithuanian graphic design language in the context of Cold War competition for modernity.
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