Abstract
time, the rise of population genom ics, spurred by efforts like the Hu man Genome Project, seemed to signal a pluralistic perspective, re fusing to afford a genetic basis for race categories. In 2005, drawing on emerging discourses of same ness in genomic diversity, the Na tional Geographic Society launched its Genographic Project, which asks volunteers to donate a DNA sample to a database to track hu man migration patterns. In genetic projects, enthusiasts use noncoding markers to identify oth ers with whom to compare family trees. They also import other tools of population genetics to identify the deep ancestry or haplogroups, which indicate a geographic origin in prehistory. Recreational genom ics is, with increasing frequency, topical fare in popular media, in cluding weekly newsmagazines and mainstream Internet and printed news sources. This fascina tion is perhaps most popularly and poignantly visible in Oprah Win frey and Henry Louis Gates Jr.'s public pursuit of data about their The Nature of Difference: Sciences of Race in the United States from Jefferson to Genomics edited by Evelynn M. Hammonds and Rebecca M. Herzig. Cambridge: MIT Press, 2009. Pp. 368. $95.00 cloth, $45.00 paper.
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