The link between stereotypical leader traits and perceived electability: Do Black women politicians face double jeopardy?

Abstract

AbstractThis paper examined whether Black women political candidates face double jeopardy in voter perceptions of electability due to Black women being perceived as having fewer traditional leader traits compared to White male, White female, and Black male candidates. Due to increasing political polarization in the United States, concerns over electability are at the forefront of many voters’ minds when casting their ballots. Traditional conceptions of electability are built upon racialized and gendered notions of what traits connote an effective leader; thus, women and racial minority candidates are often perceived as less electable compared to White men. However, research has not adequately examined the intersectional aspect of electability bias. The current study proposed a double jeopardy effect: we expected that participants (n = 454) would perceive Black women, compared to White men, White women, and Black men, as lower in competence and leadership ability, which would lead to lower electability perceptions and voting intentions. Unexpectedly, there were mixed findings for the effects of race/gender on competence and leadership ability, and we did not find any evidence that candidate race/gender related to electability or voting intentions. We discuss potential explanations for these null findings and suggest avenues for future research.