The liminal gaze: Chinese restaurant workers gazing upon Chinese tourists dining in London’s Chinatown

Abstract

By examining the host gaze in a third space, this article proposes “liminal gaze” as a concept to study service encounter in light of liminality and cultural hybridity. The dynamics of gaze is examined through the lens of cultural distance with London’s Chinatown as the study area. Gaze in tourism has mainly been studied in relation to two distant cultures gazing upon each other. The study tries to understand what happens to the gaze when two cultures, which are neither distant or proximate nor identical but in-between here and there, gaze upon each other. The focus is on Chinese immigrant workers (the guesthosters) gazing upon Chinese tourists dining in Chinatown. Chinatown represents a third space where natives, tourists, and guesthosters meet, gaze, and perform. The gaze of the Chinese guesthosters upon their Chinese guests is negative despite their cultural similarity/proximity and norms of behavior rooted in Confucian belief. This finding challenges the postulate of cultural distance. The five themes which strongly emerged from the interviews as gaze moderators, including the perceived “boorish” dining behavior of the guests, power distance, acculturation and hybridization, and the perception of the authenticity of the food served, are explained.