Abstract
Product Life Cycle (PLC) has always been a hot topic in the tourism literature. Butler's Tourism Area Lifecycle model and Plog's destination life cycle model have both been applied and analysed extensively in tourism destination development and lifecycle studies. This study attempts to offer a critical conversation on the similarities and differences as well as the strengths and weaknesses of these two widely referred generic models of destination life cycle. It also identifies some recent socio-political, economic, and technological developments that have changed the nature of tourism destination development in many parts of the world and in particular to Asia and the implications of these developments upon life cycles. Based on more recent research, the present authors suggest that the reality of destination development lies somewhere in between, as a resultant of interaction with the processes laid out by Plog and Butler.
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