Abstract
The main purpose of this research is to determine the levels of using strategic management tools (SMT) and satisfaction with them in five star hotels in Turkey. In addition, the relationships between the characteristics of managers and organizations in terms of using the SMT and satisfaction with term are investigated. The sample includes 53 five-star hotels in Turkey. Results show that the levels of using SMT are high, but satisfactions with them are low. While the tool with the highest usage is customer relationship management, the tool with the lowest usage is Hoshin Kanri. On the other hand, while the SMT of Swot Analysis has highest satisfaction scores, the Search conference has lowest. Thus, a matrix of the levels of using SMT and satisfaction with term is presented. In this study, significant differences among organizations’ operation years and their decision making levels in terms of using SMT are determined. No significant differences are determined among all demographic characteristics in terms of satisfaction with the SMT.
Highlights
A search for making short term and medium term plans and their planning procedures to reach long term targets brings the importance of strategic management tools into the prominence
The results indicate that brain storming, e-trade, benefit-cost analysis, benchmarking, customer relationship management, organizational development, portfolio analysis, risk analysis, scenario analysis, strategic total quality management, swot analysis, supply chain analysis and vision/mission statements have low levels of usage and high levels satisfaction; and outsourching, quality circles and learning organizations have high usage levels and low satisfaction levels
The views from 53 five star hotel managements are taken into consideration in our study, in which we try to determine the usage and satisfaction levels of strategic management tools in five star hotel managements in Turkey
Summary
A search for making short term and medium term plans and their planning procedures to reach long term targets brings the importance of strategic management tools into the prominence. In recent years, strategic management tools are highly preferred in many application areas. In this view, it is possible to come across with many studies in the literature on the application of various strategic management tools in hotel managements. There is very little research, which evaluates all strategic management tools in the literature. In these studies, findings on the usage of strategic management tools and techniques or of satisfaction levels resulting from their usage in the managements are mentioned. As a result of the study, it is emphasized that the strategic management tools are not known by medium sized enterprises and they are not used. The most common tools and techniques, claimed to be in use by managements, which participated in the survey, are determined as benefit-cost analysis, risk analysis, total quality management and portfolio analysis
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