The level of trust in artificial intelligence: an analysis of the results of global research and the situation in Ukraine

Abstract

The article, based on the analysis of global research materials, defines and evaluates the level of trust and attitude towards artificial intelligence (AI) among people of different countries, nationalities, gender, age groups, and social status. The influence of such factors as the level of education, place of residence, the degree of familiarity with new technologies, in particular generative AI, and factors affecting the perception of AI were studied. Four different “paths to trust” are considered - institutional, motivational, uncertainty reduction and knowledge path, and their importance in predicting trust is determined. The level of trust in AI in Ukraine compared to global trends was assessed, important aspects of trust were considered: transparency, reliability, comprehensibility, awareness, confidentiality, ethics, accuracy, controllability, etc. The risks and threats of generative AI are shown, three segments that need to be controlled from the point of view of corporate risk management are highlighted: intellectual property, data privacy and cyber security, methods and tools for promoting trust in AI are proposed.