Abstract
Crop diversification provides the farmers a wider choice in cultivation so that profit would be maximised and the risks would be minimised. Understanding the merits of the concept of crop diversification a study was undertaken to analyse the level of crop diversification and cropping pattern shift and to rank the reasons for non – adoption of crop diversification in Thiruvarur district of Tamilnadu. Thiruvarur district was considered as universe of the study. The analyses relied on both preliminary and secondary data. Simple random sampling techniques were adopted for collection of primary data. The estimated Herfindhal and Simpson indices revealed that the crop diversification was much limited in Thiruvarur district. Further the Garrett ranking analysis revealed that “Lack of awareness on the relevance of crop diversification in risk management” was the prime reason for non - adoption of crop diversification in Thiruvarur district. Needed efforts should be initiated by the relevant institutional authorities to improve the awareness among the farmers of Thiruvarur district on crop diversification and its relevance in risk mitigation and the technical know – how on cultivation of new crops should also be provided to the farmers.
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