Abstract

The researcher was interested to take unique, interesting, and safe food packaging of SME as the focus of this research. Thus, the packaging made by SME should fulfill the standards enforced by the law applied in Indonesia, especially East Java Province. This research aims to discover the law regarding the legality of food packaging, mainly the standards of packaging, and to discover the understanding and obedience of SME in applying the law enforcement for the packaging standards for foods produced by SME. The standards of the packaging for SME’s products and the guarantee of legal protection to SME products’ packaging to achieve the legality of food packaging with requires hygiene, clean production devices, product cleanliness standards, interesting packaging, clean and recyclable packaging and getting standard licenses (MUI/BPOM, P-IRT). This research used analytical and critical ought to be journal article with qualitative research as well qualitative content analysis that emphasizes on role related to socio-cultural change for evaluation research with social research method. The results of this research show food packaging for SME’s products can increase the concerns to products safety. Meanwhile, for the government, this research can become the basis of taking on useful policy to develop the potential of SME food, especially the legality of food packaging of SME’s products. For academia, this research can be a literature for further research in the same field.

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