Abstract
Abstract This article explores Rush Limbaugh’s efforts to tribalize American politics through his racially divisive, falsehood-ridden portrayal of President Obama. By playing and preying on white anxiety, the host laid the groundwork for the election of a president who essentially adopted his view of the Obama presidency. Limbaugh’s rhetoric about Obama serves as a case study whereby the most influential part of the conservative media during those years represents the whole. “How did we get here?” is the essential question right now in American politics. How did we go from a society that relatively easily elected Barack Obama twice to one that, popular vote loss aside, elected Donald Trump, and came within a small popular vote shift in three states from doing so again in 2020? Analyzing how Limbaugh ginned up white racial anxiety about a Black president helps us understand the rise of Trump, who began his White House campaign by serving as the nation’s birther-in-chief and who, in his reaction to the white nationalist terrorist attack in Charlottesville, Virginia, to name just one example, demonstrated his reliance on white identity politics. As Jamelle Bouie wrote: “You can draw a direct line to the rise of Trump from the racial hysteria of talk radio—where Rush Limbaugh, a Trump booster, warned that Obama would turn the world upside down.”
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
