The league management based on competitive balance: A case study in Asian countries from 2009-2010 seasons

Abstract

The purpose of this research was to compare and rank competitive balance of Football Super Leagues in Asian countries in 2009-2010 seasons. Super leagues of 19 Asian countries (11 Western leagues and 8 Eastern leagues) were examined. The data were secondary and collected from final football league table of selected countries. C5ICB was used to analyze the data and with the following results found: five most competitive balance leagues were from countries of Eastern and Southern Asia. Among Western Asian countries, Super Leagues of Iran and Pakistan had the most and least competitive balance, respectively. Among Eastern Asian countries, Super Leagues of Vietnam and Malaysia had the most and least competitive balance respectively. The means of C5ICB were 129.01 in Eastern Asia, 139.80 in Western Asia and 135.25 in the whole selected countries. Low mean of C5ICB in Eastern countries indicated more competitive balance which is more appealing compared to Western Asia and the whole selected countries. A more appealing competition results in more ticket selling, lots of investment on TV broadcast and better sponsorship. All mentioned advantages lead to the holding of league competitions with high quality. Organizations responsible for holding league must create conditions for increasing competition among teams of league to have more appealling benefit, spectators and ticket selling. Key words: Competitive balance, football super league, index of concentration ratio, C5 index of competitive balance.