The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations

Ali Asadnezhad ,Nahid Kordi ,Ali Jafari

doi:10.33844/ijol.2021.60520

Abstract

This study examines Habermas's public Sphere theory in relation to the leadership of knowledge in organizations based on the audience's media needs and prioritizes them. In this study, after conducting library studies and compiling a comprehensive and complete theoretical literature and research background, a questionnaire was designed and distributed among the respondents in line with related research theories and research questions and hypotheses. The data collection method is a survey type. The statistical population of the research consists of cyberspace users. The sample size was determined based on Cochran's formula, and 384 participants were selected using a purposive non-random sampling method. The results showed that the most important effects were Internet access, logical and rational critique of political, economic, social, and cultural issues, two-way and free discussion with government officials on social networks. The results also showed that knowledge leadership has an essential role in promoting organizational knowledge, organizational culture, and knowledge management. The knowledge management in the organization is done through social networks.

Highlights

Research Yazd khasti et al (2014) found that promoting communication and information exchange in virtual social networks promoted dialogue; it is restricted and confusing
The findings showed that public sphere theory could be applied in the virtual sphere
This study investigated the formation of Habermas public domain theory in Instagram and Telegram social networks

Summary

Introduction

Research Yazd khasti et al (2014) found that promoting communication and information exchange in virtual social networks promoted dialogue; it is restricted and confusing. The limitation is that the uneven distribution of opportunities arises from the possibilities associated with such technologies, and the special status of the virtual public sphere disrupts intercultural dialogue. Virtual social networks limit and interfere with the intercultural dialogue through the virtual public sphere they create. Seyed Alavi and Naqib al-sadat (2011) found that the public sphere has been formed by the perspective of communication science and political science experts in the country's universities. The findings showed that public sphere theory could be applied in the virtual sphere. Cyberspace and computer-mediated communication characteristics have made the public sphere a multifaceted and fragmented space that differs from the traditional public sphere model

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Results

Conclusion