Abstract
Many US Spanish-language television producers, marketers and academics construct Latino/a identity in Spanish-language media narrowly, despite numerous scholarly critiques of the pan-Latino label. Examining how Latino/a immigrants in metropolitan Miami interpret representations of immigrants, immigrant communities, and urban services in Spanish-language news, I argue that diverse Latino/a audiences emerge according to how the media representations evoke participants’ subjective positioning in locally and nationally embedded social hierarchies. The study reveals how intra-Latino/a factors affect audience formation, and discusses implications for audience studies and journalism practice.
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