THE LATEST PRACTICES IN MOTION GRAPHICS DISPLAY: THE DEMO DESIGN IN MOTION FESTIVAL

Abstract

The formation of digital trends in both art and design is due to the development and ubiquity of computer technology. In graphic design, new technologies influence not only design methods but also the emergence of new synthetic genres such as motion design in many ways. This article highlights the use of motion graphics in various visual areas on the example of the well-known design project of the Dumbar/DEPT® studio - the DEMO Design in Motion Festival. Today, in graphic design, there is an ever-increasing need to use motion graphics tools: from individual animated project elements to flexible, dynamic identica. It is due to the widespread transition of most information carriers to the digital environment. An animated image is more informationally saturated and is able to more actively attract the viewer through movement, which is especially important in the context of modern informational redundancy of the surrounding space. The big advantage of an animated image is its easy updating. Thus, the image can be easily broadcast on different screens or planes, thereby easier to fit into the modern urban space, and also, it does not require printing costs. The number of possible colours in a screen image is in the millions, and the ease of producing it with a camera or a phone is incomparable to printing processes. Particular attention is paid to the role of motion graphics in the modern digital space. Computer technologies give a designer not only a tool for designing but also create a new digital environment for their work. However, researchers still face the problem of a single form and technological basis for storing digital images. International festivals act as platforms for discussing modern trends in design, as well as selecting and exhibiting the most innovative projects. Due to the transition of many design processes to the digital environment, today it is becoming more and more important to have a platform for placing screen works. In 2019, the DEMO Design in Motion festival became such a platform. Founded by Rotterdam-based studio Dumbar/DEPT®, the festival is by far the largest motion graphics exhibit platform.