The Lasting Effects Of Social Media Trends On Advertising

Abstract

<p style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Americans are exposed to an astounding number of advertising messages every day.<span style="mso-spacerun: yes;">  </span>The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising.<span style="mso-spacerun: yes;">  </span>After spending millions of dollars on mass advertising that consumers tend to block out and ignore, marketers have re-evaluated their advertising methods and are following holistic marketing concepts that focus on customer relationship marketing and more creative, understated ads instead of in-your-face billboards and loud television segments.<span style="mso-spacerun: yes;">  </span>This paper explores social media trends, including social media opportunities and mobile marketing, and the potentially lasting effects that these trends have on advertising<strong style="mso-bidi-font-weight: normal;">.</strong></span></span></em></p>