Abstract

In the cities in which we live, all of us see hundreds of publicity images every day of our lives.... In no other form of society has there been such a concentration of images, such a density of visual messages (Berger, 1972: 129). My first image of the Canadian West was from a picture on a calendar in our farmhouse in southern Ontario. The image was of a field of golden wheat blowing in the wind under a sunny and azure sky (Francis, 1989: xv). A strong corporate image influences the predisposition to buy a company's products, speak favourably of it, believe its statements, apply for a job with it, and the like (Worcester, 1986: 604). The spectacle is capital to such a degree of accumulation that it becomes an image (Debord, 1977: thesis 34). With the emergence of a truly spectacular body of experiments, imagery is one of the hottest topics in cognitive science (Block, 1981: 1).

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