Abstract
ABSTRACTThis study explores diasporic Asian young people's engagement with the recent wave of Korean pop culture, also known as the Korean Wave, in Canada. Drawing on in-depth interviews conducted in Toronto and Vancouver, the study examines how transnational cultural flow is articulated with social media and ethnic sociality. In the study, while the transnational flow of Korean media content was largely reliant on social media, it was renegotiated by the users’ subject positions as ethnic minorities and by their ethnic networks in the Canadian cities.
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