Abstract
The Korean wave or Hallyu refers to the phenomenon of Korean entertainment and popular culture causing a great sensation in the world with pop music, TV dramas, and movies. Over the last decade, Korea has emerged as a new center for the production of transnational pop culture. However, an anti-hallyu movement is often rising in some parts of the world. In this regard, this study suggests that we should look back on the decade by analyzing the backlashes and achievement of Hallyu to develop concrete ideas on how to consistently develop it. In order to do so, it is essential for the government to contribute to the progress of cultural exchange with countries where Korean pop culture is making inroads.Keywordsthe Korean waveHallyuanti-Hallyuentertainment businessK-popKorean drama
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