Year-end Sale % OFF 
Abstract
PurposeThe purpose of this paper is to increase the student's knowledge of the value chain and its importance in managing costs.Design/methodology/approachThe approach takes the form of a teaching case with practical implications, which also includes teaching notes.FindingsIt is important to effectively manage a company's value chain. A clear understanding of the value chain, combined with effective management of all aspects of the value chain can often lead to a competitive advantage in today's business environment.Practical implicationsA company can improve decision making with a clear understanding of the value chain.Originality/valueThis case presents a practical and straightforward approach for instructors to explain the value chain concept and how important managing the value chain can be to the company's overall success.
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