The “Joy Hook,” “Weird Feedback Loops,” “Quick Hit Pieces,” and “Usefulness”

Abstract

While dance has captured attention across platforms and media, remuneration is constrained by copyright issues, a devaluation of dance as a product, and racism. Media coverage of economic, labor, and crediting concerns in popular dance is a critical part of the circuit of creation, discourse, and culture-shifts in online dance. Coverage has an important role in an age of online organizing and the exposure economy, while it simultaneously extracts value from the creators being covered.