The Joint Effect of Marketing and Extended Self-psychology on Consumer BehaviorThe Example of the "Soft" Addiction Market

Abstract

The history of addictive consumer goods (tobacco, alcohol, sugar) has witnessed global developments in the modern era. As Siminji puts it: "Commodities like tea, sugar, liqueurs, and tobacco, whose consumption by laborers fit into the rhythm of laborers' lives. The centuries were centuries of rapid change in consumption when England was transforming a rural, agrarian, and pre-capitalist society in a way that was neither methodical nor smooth. People enjoyed sugar while work schedules were sped up, the pace of rural urbanization accelerated, and the factory system took shape and became widespread. These changes increasingly influenced patterns of eating habits." And in China, with the advent of the new century and the catalyst of the Internet, more new addictive consumer products are either moving from a regional product to a national one, as in the case of betel nut or completing the transition from cigarettes to e-cigarettes. Therefore some perceptions of traditional addictive substances or the traditional use of addictive substances have changed, and while the dangers of traditional addictive substances such as cigarettes, high alcohol, and sugar have been well known, addictive consumer products such as e-cigarettes, low alcohol such as beer, and betel nut have been widely promoted and disseminated when people do not yet have sufficient knowledge of them.