Abstract
The Itacoatiara Archaeological Site, located in the geographical area of the municipality of Ingá (7°16′ S, 35° 36' W and 163 m), in the intermediate region of Campina Grande, PB, is the main monument of indigenous tradition, with engravings and cave inscriptions. Given the importance of this historical heritage, a diagnosis of the main characteristics and potential of archaeological tourism was made, with these determinations being the main objectives. The methodological procedures consisted of applying a semi-structured questionnaire, with questions related to the social profile, evaluation of public management, tourist attractions, among others, in addition to documentary data. The main results indicated that the referred archaeological site is constituted by a group of rocky panels, with mysterious characters. Tourist activities are managed by the Municipal Secretary of Tourism and there is little participation by society. Engraved inscriptions show that it was an unusual place, although it required investment in improving transport infrastructure, signage, accommodation, tourist routes, in order to encourage archaeological and cultural tourism, with rock engravings.
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