Abstract

Abstract Fresh strawberries are currently a $9 million winter export crop from Israel. Strawberries occupy 400 ha, mainly along the coastal plain between Haifa and Tel Aviv. Following October planting on methyl-bromide-fumigated soil, fruit production begins in late November in plastic tunnel culture. Exports drop off after mid-April, and 75% of the 14,000 MT crop is then consumed locally, mostly in the fresh market, until the plants are plowed out, at the onset of hot weather in June. ‘Fresno’, ‘Tioga’, and an Israeli cultivar similar to ‘Aliso’ are the major cultivars. ‘Nurit’, a new, early Israeli cultivar, now occupies 10% of the crop area.

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