The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic

Abstract

The purpose of this chapter is firstly to explore the differences of the three concepts of service-dominant logic, service logic, and customer dominant logic, and secondly is to see the Islamic view on these three concepts. The authors adopt the content analysis method by reviewing the literature from various sources, and the topic will then be elaborated and discussed thoroughly. A few concepts in Islam such as values in services, excellent services, Islamic work ethics are embedded into the logic. This establishes the fact that the focal point of Islam is to supply excellent services to everyone specifically the customers as well as ensuring that every service is equipped with an added value.