Abstract
Based on the popular television show the Iron Chef, an innovative marketing activity called the "Iron Inventor" is introduced. Using the creative problem-solving approach and active learning techniques, the Iron Inventor facilitates student learning pertaining to the step-by-step processes of creating a new product and exposes students to the challenges associated with the new product development processes. End-of-semester assessments reveal the Iron Inventor as a superior method in enhancing student satisfaction. More specifically, the Iron Inventor activity increases students' creative input, enhances topic knowledge, engages participation, fosters relationships, and builds class enthusiasm.
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