Abstract
This article is devoted to the description of the linguistic means by which the author of a popular science article introduces into it the position of an “inexperienced reader”. Six popular science articles on linguistic topics were used as a source of material for the research. With the methods of studies of reference, semantic syntax and poetics of a literary text, the techniques of introducing an ordinary worldview of the “invisible opponent” of the author-scientist (or a knowledgeable journalist) were analyzed, in which the author represents a potential inexperienced reader of the article. As a result of the study, it was found that the authors use various means of implicitness, including presuppositions, implicit change of point of view, games with the reference of pronouns and nouns, in order to solve a complex collision of the “addressee factor”: criticizing the views that form the reader's everyday picture of the world, do not present explicit the reader himself as his opponent.
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