Abstract
The financial sector, which has sparked increasing organizational and scientific interest in recent years, plays a vital role in the Turkish economy. After enduring multiple economic downturns, consumers have become more cautious when considering financial investments, making it challenging for financial institutions to formulate effective marketing strategies. This study aims to shed light on investor behavior in Tukish markets. The results of two surveys are examined: the first conducted in the final quarter of 2022, and the second in the first quarter of 2023. This article delves into various variables, including stress levels, portfolio holding times, investment choices, and attention to cryptocurrency markets. The methodology employs the Mann-Whitney U test, Cronbach's Alpha, Kolmogorov-Smirnov, and Shapiro-Wilk normality tests. The findings from the two surveys are compared. Based on the analysis results, it can be inferred that respondents' investment preferences and risk tolerance have evolved over time. The results demonstrate a spectrum of portfolio diversification tendencies.
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