Abstract
Each kind of sport needs a special sport wear in order to provide an appropriate condition for sport activities. There are different valid sport brands in European countries that represent fashionable designs and models. The sport wears indicate the nature of the manufacturer country. In Iran, officials must pay full attention to the sport wears of athletics in both international and national plays. In this regard, the aim of the present study is identifying the sport wears in Iran as well as comparing with European models on the basis of design, form and application. From the viewpoint of view, the present research is applied one and also it is descriptive. The statistical community of the present research is all the producers of sport wears in Tehran. Excel software was also used in this study in order to analyze the data. The results indicate that the form and material of the sport wear is a significance issue among European brands. It is also observed that the factories of sport wear try to enhance their performances. Meanwhile, the most Iranian producers try to copying these models from the foreign brands. They don’t like to produce new and domestic designs. According to the present study, it was indicated that Iranian producers seldom pay attention to the application of these cloths.
Highlights
Sport wears have a specific situation in the process of sport programs
Brands directors believe that available sport wear for women is produced based on men sport wear
The designers have paid especial attention to this sport fashion and they see it as a chance for higher income. These designs and forms of sport wear are in harmony with women’s tendency for their typical wear. This leads to a new product named “athleisure.” Many designers are working in sport wear manufacturing companies in this field
Summary
Sport wears have a specific situation in the process of sport programs. Sport has a significant role in order to develop both international and national relationships. There are a lot of large factories with the mass production of sport wears These factories attract numerous people using different designs, models and stitching for the clothes. Iranian athletics are the representatives of our country, so their sport wears play an important role in order to represent our culture and identity through the visual messages. There are some limitations and rules based on the Islam commanding that were allocated for women’s sports This concept is very important in Iran because Muslim women need dedicated facilities in order to have physical activities (Monazzami et al, 2011). We have many qualified designers who can implement Islamic attitudes in their clothes designs In this regard, designing the proper sport wears based on the culture and Islamic dignities is one of the purposes of designers. Thermal insulation and resistance to moisture is key factors in sport wear (Rop, 2014)
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